2022 has been a year of companies announcing something related to NFTs or the Metaverse, and Walmart has been making the latest headlines. In a recent press release, Walmart announced they would enter the Metaverse in collaboration with Roblox. Is this collaboration targeting a specific audience? How would this step shape the face of eCommerce? What was our experience like in this Metaverse? Keep reading to know more!
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What Led To This Step?Â
![Walmart Steps Into The Metaverse](https://old.incredimate.com/wp-content/uploads/2023/04/Business-Losses-1536x864-1-1024x576.jpg)
How Has Roblox Established Itself In The Metaverse Realm?
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An Immersive Platform for Gamers
With experienced 3D animators and game developers on board, Roblox took immersive gaming to a new level. The game developers use certain photography principles to make the worlds feel more alive. For example, one can use the technique of forcing perspective to create optical illusions that blur perspectives and generate rich, immersive environments. Roblox showcased a new format for in-game advertising at its Roblox Developers Conference. The immersive ads, which will go live next year, include the ability to build 3D portals that allow players to travel to virtual worlds.Socializing in the Roblox MetaverseÂ
In Roblox, the social side is made from the unique characters that players can create using their avatar, the social graph of who they hang out with, and the economy of the Metaverse where players buy, sell, and trade goods among one another using an in-game currency called “Robux.” Roblox has been scaling up a Marketplace that lets creators sell items with Robux. The monetization play comes as Roblox’s growth cools following a surge in interest earlier in the pandemic.Prior Collaborations for Marketplace
Many companies have used Roblox as their Metaverse of choice. These include fashion brands like Gucci, Gap, and Nike companies which have recently run activations tailored to the platform. Brands that have hitherto worked the Roblox preferred the established game purveyor’s experiences rather than making their own from scratch. For a spring campaign, American Eagle unified a club into Livetopia, an existing role-playing game on Roblox that has drawn over 1.5 billion visits. The most recent addition to this list is Walmart. The famous shopping chain plans to feature a blimp that drops toys, a music festival with famous artists, various games, and a store of virtual merchandise termed “Verch,” similar to what customers may find in Walmart’s stores on its website.The Walmart-Roblox MetaverseÂ
![Walmart Steps Into The Metaverse](https://old.incredimate.com/wp-content/uploads/2023/04/walmartroblox-300x133.png)
Walmart Land
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- HOUSE OF STYLE: House of Style will include goods from brands like af94, UOMA by Sharon C., ITK by Brooklyn & Bailey, Lottie London, Bubble, and others, as well as a virtual dressing room, a strike-a-pose challenge, an enormous cosmetics obstacle course, and a roller-skating rink. This will engage the younger gaming community, which is the target audience of Walmart.
- ELECTRIC ISLAND: Electric Island, inspired by the world’s greatest music festivals, including an interactive piano walkway, a dancing challenge, a D.J. booth where users may learn to mix different rhythms, and finally, a Netflix trivia experience with Noah Schnapp.
Walmart’s Universe of Play
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- Universe of Play will use e-mobility products such as hoverboards that an avatar may utilize to travel quickly through the universe. Users will come across a Sharper Image drone that will assist them in discovering the season’s trendiest toy world.
- Users may immerse themselves in five new games, including items and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies, and Razor Scooters.
- The users will be able to attempt and gather as many virtual toys as possible to gain money that can be redeemed for their avatar’s verch. Toys will be scattered throughout the event, and a Walmart blimp will drop toys regularly.
How Will This Step Affect The Future Of eCommerce?
![](https://old.incredimate.com/wp-content/uploads/2023/04/11520531_4710152-300x200.jpg)
Our Experience In The Walmart-Roblox Metaverse
![Walmart Steps Into The Metaverse](https://old.incredimate.com/wp-content/uploads/2023/04/wlmartthing-300x162.png)